Demand Generation, Outsourced Sales & Account-Based Insights
Too often companies pay expensive fees and sign long-term agency contracts only to have marketing campaigns not aligned with revenue goals.
The new sales and marketing landscape....
Marketing departments are more aligned with company revenue goals now than ever before. When I was a sales professional, marketing was a "support" function. Preparing tradeshow material, brochures, and collateral to support the requirements of what was typically an outbound sales organization.
Buyers are now in control of purchasing decisions, taking themselves farther down the sales funnel. Marketing teams are given the difficult task of capturing demand of a buyer that is educated, informed and knowledgeable.