Drive Results

Collection of blog posts about email automation, marketing technology, outbound sales, landing pages, PPC, and more.

Thinking of Creating a Separate Website for Content? Don’t.

6 June 2015 Christina Hall Leave a comment Content Marketing

Some brands like Thermo Fisher Scientific (www.acceleratingscience.com) and Medtronic (www.loop-blog.com) have developed independent content websites apart from their corporate website. Why? Because community platforms that are branded as a separate content website are a sure fire way to drive user engagement in an unbiased manner. For big-budget brands with tons of content, this makes sense. […]

Do Content Writers Need to Be Experts in Your Field?

28 April 2015 Theresa Mills Leave a comment Content Marketing

When I worked as a journalist, I wrote about the economy, politics and local events. And although I would like to consider myself a super smarty-pants in all of those fields, I wasn’t. I just did my research, made a lot of phone calls and conducted hard-hitting interviews (well, maybe not THAT hard hitting). Good […]

The 4 Quickest Ways to Create Mobile Friendly Content

21 April 2015 Theresa Mills Leave a comment Content Marketing

In all of the frenzy over #mobilegeddon, you’ve probably been scrambling to make sure your website is mobile friendly.  But have you considered whether or not your content is? 61% of business is now conducted on mobile phones, which means people are reading your content on the go. Content that’s easy to digest on mobile phones […]

5 Vital Questions to Ask Before Hiring an Agency

17 April 2015 Theresa Mills Leave a comment Content Marketing

When hiring a marketing agency, it often feels like bigger should be better,  so you commit tens of thousands of dollars to a large marketing agency, convincing yourself that you should Go Big or Go Home. Problem is, you didn’t really NEED a big agency and every time you pay your monthly retainer, you regret your decision. […]

Why Content Marketing Makes Good Business Sense

8 April 2015 Theresa Mills Leave a comment Content Marketing

From the story on your cereal box giving you the history of a company, to the case study that persuades you to make a major B2B purchase, you are consuming vast quantities of content every day. Consumers and brands rely heavily on content to make purchasing decisions. Every day, potential customers study websites, reviews, blogs […]

How to Create the Content Your Customers Want

31 March 2015 Theresa Mills Leave a comment Content Marketing

Who knows your customers and prospects better than you? Many businesses are sitting on a treasure trove of information and knowledge that customers are already searching for online. You see, your customers want YOU. They want your expertise, they want your advice and they want you to tell them why your product or service is […]

Market Your Content Like Kraft to Improve ROI

23 March 2015 smashdeck Leave a comment Content Marketing

Crossing numbers and names off a call list is a thing of the past. Not too long ago sales people used this tactic to prospect new clients. I admit to cold calling, sometimes all day long. Although the skill itself has tremendous value to a young 20-something, I remember thinking there must be a better […]

The Key Elements of a Content Strategy

23 March 2015 smashdeck Leave a comment Content Marketing

A content marketing program begins with a content strategy. Easy enough, right? According to the Content Marketing Institute a content strategy manages content as a strategic asset across the entire organization. This happens to be my experience as well. If content is the fuel that drives customer engagement, then having an understanding of the “how” […]