Collection of blog posts about email automation, marketing technology, outbound sales, landing pages, PPC, and more.
2 November 2016 Leave a comment Healthcare, Inbound Marketing, Sales Growth
Have you ever wondered why some companies resist inbound marketing? Here are 3 possible reasons: They don’t really know what it is and are too embarrassed to admit it They want sales! And they don’t understand how content can generate actual revenue They don’t have the time or money to hire someone to oversee it […]
27 April 2015 Leave a comment Healthcare, Sales Growth
A company that sells into hospitals and healthcare systems understand complex sales transactions. Hospital buyers and supply chain executives are always looking for cost saving opportunities. However, new product initiatives are time consuming to implement because of multiple decision makers and committee approvals. Consider the perspective of the modern healthcare supply chain executive who is […]