Collection of blog posts about email automation, marketing technology, outbound sales, landing pages, PPC, and more.
6 February 2017 Comments Off on 3 Steps to Sales and Marketing Alignment Sales Growth
I have a unique perspective about sales and marketing alignment having worked on both sides of the table. Sales perspective is that marketing isn’t working hard enough to fill their pipeline and marketing thinks sales is lazy. It’s true. Just ask about any salesperson or marketer and they will tell you the same. Instead of living […]
6 February 2017 1 Comment Content Marketing, Inbound Marketing, Sales Growth
Qualified leads are the heart and soul of your business, your bread and butter, the center of your universe. Yet for some reason, despite all of your hard work, none of your leads seem to be converting. You tried inbound marketing because you heard you should, but that didn’t work. And so, after two months, you gave […]
2 November 2016 Leave a comment Healthcare, Inbound Marketing, Sales Growth
Have you ever wondered why some companies resist inbound marketing? Here are 3 possible reasons: They don’t really know what it is and are too embarrassed to admit it They want sales! And they don’t understand how content can generate actual revenue They don’t have the time or money to hire someone to oversee it […]
11 June 2016 Leave a comment Sales Growth
I have had many conversations with startups over the years about selling to hospitals. As a startup it’s your job is to choose a go-to-market strategy and that strategy may include selling to hospitals. I get it. Hospitals are attractive because they have volume potential. If you are selling a product that a patient needs, […]
4 June 2015 Leave a comment Inbound Marketing, Sales Growth, Websites
Have you ever gone on Google Analytics and gotten excited when you saw a sudden spike in traffic? It’s nice to see, I’ll give you that. Well, enjoy the moment, because those visitors won’t be around long if you don’t actually do something with them. In a HubSpot meeting today, one participant called this renting the audience. […]
7 May 2015 Leave a comment Sales Growth
This post had to be written. The role of sales will never perish. However, the role of traditional selling will. Companies need sales people as much as they need a product or service. Sales is embedded into a company’s framework from day 1. Sometimes – a lot of times, it’s the founders doing sales and […]
27 April 2015 Leave a comment Healthcare, Sales Growth
A company that sells into hospitals and healthcare systems understand complex sales transactions. Hospital buyers and supply chain executives are always looking for cost saving opportunities. However, new product initiatives are time consuming to implement because of multiple decision makers and committee approvals. Consider the perspective of the modern healthcare supply chain executive who is […]
9 April 2015 Leave a comment Sales Growth
You know the story. Jake is a sales rep looking to sell his medical disposable product to Jan, the Purchasing Manager for a local hospital. Jake calls Jan every other week to say, “Hey just checking in.” What he’s really saying is “I know you haven’t made a decision yet on whether to purchase our […]