How often should I send an email newsletter?

Collection of blog posts about email automation, marketing technology, outbound sales, landing pages, PPC, and more.

6 February 2017 smashdeck 12 Comments Uncategorized

Email newsletters are a great way to stay in contact with your current customers while also providing new contacts and leads. They can help you establish credibility and offer insight into your particular field.

Done well, your contacts are likely to forward the information to their contacts and create leads for you organically. The problem is offering just the right amount of information at just the right interval.

In your email marketing strategy, how often should you send an email newsletter?

The answer to that question is going to be as unique as the service you provide to your clients. How often do your contacts like to hear from you? How timely is the information you are going to share? In some cases, weekly newsletters might be great. In other situations, monthly newsletters might be right.

Figuring out the right balance requires some experimenting. Here’s a simple 4-step process to find out what’s right for your business.

1. What do you think?

This is the best place to start. You have an idea of how often your contacts would want to hear from you. Start there. Weekly? Bi-weekly? Monthly? Pick out the the number times you think work best.

2. Test it

You’ve got your email list, and hopefully it’s segmented. Run an A/B test for several of intervals that are appropriate to your email marketing strategy. Make certain that regardless of the frequency, the content is similar for both intervals. You can randomize the segments, but try to keep things as consistent as possible. For one test, send the newsletter out on the same day at the same time of day as much as you can. To get reliable information, you’re going to need to go through the process several times.

3. Check the results

After a few rotations, look at the results. The first detail will be the number of people opening the email to begin with. It’s a good indication of which interval is more effective, but it doesn’t tell the whole story. This is why keeping the content consistent between intervals is helpful. You want to look at how many unique clicks the articles within the newsletter are getting. How often people look at the information you’re giving them will be a better indication of which email marketing interval will work better.

4. Retest if necessary

Beware of confirmation bias. If you thought bi-weekly was the right interval, look at the data as objectively as possible to see if that is supported. If you aren’t sure, run more tests. Look for other ways to segment your list to see if that will give you clearer results. Experiment with different days of the week or times of day.

Finding that the Goldilocks frequency (not too often, not too rare) requires trial and error. Daily newsletters probably aren’t really newsletters and semi-annual contact will cause you to lose touch. Email marketing is most effective to lists that are only a few months old. If you’re providing good content, your clients will appreciate you trying to give it in a frequency right for them.

Tags:

Like this article? there’s more where that came from.

12 comment

    RobertSpoli August 7, 2020 at 3:11 pm

    Качественные порно фото и гифки смотреть онлайн. секс фото смотреть бесплатно

    Lorenzosgd56245afsdfsaf5621 August 8, 2020 at 6:26 am

    Ehats the best solution for her and the baby to both become US citizens

    Get reddit premiumA place to ask simple legal issues. Advice here is for informational purposes only and mustn’t be considered final or official advice. See a local attorney for the best answer to the questions you have.

    READ OUR RULES before posting or commenting.

    Get answers to our most familiar questions, Pointers to other sites about [url=https://www.bestbrides.net/fall-in-love-with-russian-brides-during-coronavirus/]beautiful russian ladies[/url] the law, And regarding finding a lawyer of your own at the /r/legaladvice wiki.

    See our list of megathreads before posting your doubt.

    Necesitan ayuda durante Mxico? Contactdurante a nuestros amigos en r/DerechoMexicano

    For help in the UK use /r/LegalAdviceUK and australia wide use /r/AusLegal

    For legal help Canada, appointment r/legaladvicecanada. / Pour obtenir de l juridique au quebec, Visitez r/legaladvicecanada.

    For support in the EU, use a LegaladviceEurope.

    For legal doubts about Germany, Austria or switzerland, consider r/legaladviceGerman / Fr Fragen, your own woman deutsches, Sterreicherisches oder Schweizer Recht betreffen, Gibt es r/legaladviceGerman

    For a more relaxed and humorous meta discussion of the advice offered elsewhere on Reddit and the posts here please see Bestoflegaladvice.

    For discussion of theoretical legal questions, Or other off topic law related questions please click Legaladviceofftopic.

    While we do not accept donations or payment of any sort, We strongly suggest that you support Legal Aid and other public service legal suppliers either by donating directly to the Legal Services Corporation or finding your state or local Legal Aid office and donating to them.

    Howardfak August 9, 2020 at 1:57 pm

    YOURURL.com https://hydra20online.com

    Richardfrall August 9, 2020 at 9:40 pm

    try this website https://hydra2020gate.com

    Brucenon August 11, 2020 at 2:36 pm

    find out here https://crypto-bears.com/techpowerup-gpu-z-skachat/

    RobertLef August 12, 2020 at 2:54 am

    this page [url=https://empire-market.xyz/]empire tochka market[/url]

    Davidproks August 12, 2020 at 11:52 am

    additional reading https://hydramirror2020.com

    WayneAccip August 12, 2020 at 12:35 pm

    чувствительный вебсайт
    [url=https://erotag.com/]Интимные фото голых баб в полный рост[/url]

    Robertmepsy August 12, 2020 at 1:48 pm

    online casino Pin Up https://pin-up-casino444.ru онлайн казино Пин Ап Официальный сайт

    JeffreyCer August 13, 2020 at 4:14 am

    [url=https://mukis.ru]купоны яндекс директ плати ру[/url] – промокод 3000 яндекс директ, скидка на яндекс директ 3000

    CharlesKeymn August 13, 2020 at 6:27 am

    [url=https://stop-nark.ru/alko/]лечение алкоголизма цена[/url] – профессиональное лечение алкоголизма, вывод из запоя недорого

    LarryBuifs August 13, 2020 at 7:53 am

    безукоризненный вебсайт
    [url=https://pizdeishn.net/]Интересные ххх рассказы про оргии[/url]

Comments are closed.