Important Metrics in Google Analytics

Collection of blog posts about email automation, marketing technology, outbound sales, landing pages, PPC, and more.

6 February 2017 Christina Hall Leave a comment Websites

Google Analytics is a smart tool for measuring your online performance. Here are some key metrics you should look at on a regular basis:

Number of sessions

A session is a group of interactions a user takes within a given time frame. Google defines this time frame as 30 minutes.

A Unique Visitor = New User

Visits = Sessions

All of the actions a user takes while on your website is considered 1 session. Whereas a unique visitor or new user is how many times that individual goes to your website in the same browser without clearing cache or cookies.

Screen-Shot-2015-07-10-at-1.12.03-PM-264x300.png

New visitors vs. returning visitors

You want new visitors and returning visitors.

New visitors become aware of your service for the first time, you can answer their questions during this initial stage and they return when they are ready to move forward with contacting your company.

Most users that arrive on a website for the first time are: researching, looking for options, or looking for alternatives. They are typically not ready to speak with someone.

Having a good ratio of new and returning visitors is a good thing. Returning visitors are most likely to get in contact with you.

Number of sessions by medium

Screen-Shot-2015-07-10-at-1.12.09-PM-300x191.png

This is the number of sessions by source: organic, referral, social media or direct traffic.

The mix of traffic will vary for many different reasons. Large companies will generally have 50% of its online traffic generated from direct results (ie: a user typing in the web address).

It’s important to know what channels are producing the most amount of web traffic. This won’t tell you exactly what channels are performing the best (ie: converting into inquiries), but it will show what channels have the largest opportunity for growth.

Bounce rate

Screen-Shot-2015-07-10-at-1.12.17-PM-234x300.png

The Bounce Rate, as defined by Google Analytics, is the number of people entering a page and exiting from that same page.

Average bounce rate should be 40-50%. If there is a channel that has a higher than usual bounce rate it could be because that channel is not acquiring the right type of user. As long as the bounce rate overall stays on average relatively low you are ok.

Average Session duration

The Average Session Duration metric is calculated by dividing the total amount of time visitors spend on your site by the total number of Sessions. 

A good benchmark for session duration is 1-3 minutes. If your website has a lower session duration it could mean that there is not enough information to keep the user there or it could mean that it’s just really efficient at providing the user with just enough information he/she needs. I know, a total curveball! The best way to think about this is by industry and your business. It’s logical to assume that the more complex the product or service, the more time a user should be on your site digesting information.

Tags: , ,

Like this article? there’s more where that came from.

0 comment

    AndrewSlula July 25, 2019 at 11:01 am


    Great write ups. Thank you.

    warren buffett viagra four filters viagra and glaucoma
    viagra without a doctor prescription
    viagra herpal – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 11:50 am


    Whoa plenty of beneficial information!

    buy viagra onlina viagra canadian home office
    viagra online
    viagra and alternatives – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 12:38 pm


    Very good material, Thank you!

    viagra samples for free viagra local pickup
    buy viagra online
    aftermarket viagra – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 1:27 pm


    Amazing knowledge. Thanks.

    viagra size pill shape kids forced to take viagra
    viagra 100mg
    viagra sample packes – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 2:15 pm


    Incredible all kinds of wonderful advice.

    20000 pounds of viagra viagra and 4
    viagra without a doctors prescription
    viagra infidelity studies – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 3:04 pm


    Thanks, Lots of tips.

    viagra hypertension generic order viagra
    viagra without a doctor prescription
    viagra pay with paypal – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 3:54 pm


    This is nicely said. .

    canadian pharmacy cheap viagra viagra and prostate cancer
    buy viagra online
    find viagra free sites computer href – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 4:44 pm


    With thanks. Quite a lot of data.

    viagra canada corporate office lavt blodtryk potens viagra
    viagra for women
    lyrics abracadabra im up like viagra – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 5:35 pm


    This is nicely expressed. .

    i took three viagra does viagra extend proformance
    generic viagra 100mg
    viagra priapism – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 6:25 pm


    Reliable content. Thank you.

    viagra kamagra wroclaw odbi r viagra free sites computer edinburgh search
    viagra for sale uk
    taking cialis and viagra together – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 7:16 pm


    Reliable knowledge. Cheers!

    criteria for nhs viagra prescription viagra studies
    viagra 100mg
    viagra in usa – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 8:07 pm


    You said it very well.!

    taking old viagra viagra latvia
    viagra for women
    rx-health viagra rx-health – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 8:57 pm


    Cheers. Loads of knowledge!

    quick forum readtopic viagra signature search flomax viagra interaction
    viagra 100mg
    half price network viagra – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 9:47 pm


    Reliable write ups. Regards!

    lawyer in virginia winning viagra lawsuits viagra best price generic
    generic viagra
    online viagra soft – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 10:37 pm


    Fantastic facts, Many thanks!

    effects of viagra on females wholesale prices viagra
    buy viagra online
    is viagra good for you – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 25, 2019 at 11:27 pm


    With thanks. Ample info!

    mechanism of viagra free viagra prescription
    buy viagra online
    viagra hard-on pictures – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 12:18 am


    Perfectly spoken really. .

    cheapest viagra homepage viagra swallow whole or let dissolve
    viagra pills
    viagra impolite – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 1:07 am


    You made your stand very effectively!!

    international drug store viagra define viagra
    viagra 100mg
    viagra and testosterone pills – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 1:58 am


    Fine posts. With thanks.

    viagra teens teenager viagra best used
    viagra 100mg
    overnight us delivery of generic viagra – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 2:49 am


    Thanks! A good amount of information.

    edinburgh tid viagra search charles linskaill buy viagra online for less money
    viagra without a doctor prescription
    subaction showcomments viagra optional newest – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 3:40 am


    This is nicely said! .

    viagra mycoxafloppin presidential viagra pic
    viagra without a doctors prescription
    viagra party drug – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 4:30 am


    You have made the point.

    viagra tablet size viagra for heart attack
    generic viagra online
    canada’s viagra number online pharmacy – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 5:20 am


    You actually suggested it fantastically.

    is viagra for me viagra video commercial
    viagra pills
    generic viagra overnight – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 6:10 am


    Nicely put. Thank you.

    get generic viagra online viagra hearing loss
    viagra for women
    australian online viagra – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 7:00 am


    Very good info. Kudos!

    online rx viagra viagra help jet lag
    generic viagra
    free trial of generic viagra – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 7:50 am


    Truly a lot of very good information.

    viagra serendipity inventor viagra free sites results search find
    generic viagra
    india generic viagra – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 8:41 am


    Regards! Quite a lot of write ups.

    order viagra now viagra online issues
    buy viagra
    buy viagra from india – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 9:32 am


    Useful tips. Thanks!

    viagra pro reviews taking viagra recovery time
    generic viagra 100mg
    berman sister female viagra study – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 10:24 am


    Many thanks! Quite a lot of knowledge.

    watermelon rines and viagra viagra 100 free shipping
    viagra generic
    drug interaction between viagra and l-arginine – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 11:17 am


    Valuable info. Many thanks.

    canadian approved female viagra viagra cocks
    viagra for women
    viagra pill color – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 12:09 pm


    Fantastic tips. Appreciate it!

    christine rudakewycz theatrical viagra can you drink on viagra
    viagra without a doctors prescription
    free viagra domain – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 1:01 pm


    Wonderful posts. Thank you.

    viagra boring pages search edinburgh find natural version of viagra
    generic viagra
    indications for viagra in pediatric population – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 1:53 pm


    Very good advice. Regards.

    when will viagra be generic viagra heart surgery patients
    viagra 100mg
    veterinary viagra – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 2:46 pm


    Nicely put. Many thanks!

    funny viagra names female viagra and antidepressants
    generic viagra 100mg
    viagra and also order viagra online – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 3:38 pm


    Cheers! Loads of information!

    viagra erection after coming girls night out viagra
    generic viagra online
    viagra generic india – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 4:32 pm


    You made your point extremely clearly..

    viagra triangle chicago low dose viagra
    buy viagra
    best herbal viagra – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 5:24 pm


    With thanks! Helpful information.

    how to buy viagra on-line husband takes viagra
    viagra pills
    viagra falls psych pineapple spotting – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 6:16 pm


    Really quite a lot of fantastic data.

    aspirin and viagra edinburgh uk viagra pages search news
    viagra for women
    marajuana and viagra – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 7:07 pm


    Nicely put, Many thanks!

    texas flomax interaction viagra 2 free viagra
    generic viagra
    viagra and group sex – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 7:59 pm


    You revealed it exceptionally well!

    difference between viagra cialis livitra viagra brands
    viagra without a doctor prescription
    does viagra make you last longer – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 8:53 pm


    Whoa tons of valuable material!

    alcohol and viagra viagra directions for use
    viagra pills
    viagra mtab – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 9:46 pm


    Great information. With thanks.

    herbal remedy viagra tons of viagra
    buy viagra
    get viagra perscription online – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 10:40 pm


    You said it very well..

    viagra in iraq buying viagra online
    generic viagra online
    super generic viagra silagra – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 26, 2019 at 11:33 pm


    Truly loads of very good facts!

    best deal generic viagra precautions for viagra users
    viagra for sale uk
    old man and viagra – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 27, 2019 at 12:26 am


    You have made your point.

    buy viagra in australia cialis levitra viagra vs vs
    buy viagra online
    novocaine medications mixed with viagra – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 27, 2019 at 1:19 am


    Awesome information. Thanks!

    watermelon rind has viagra like qualities unnecessary viagra use
    viagra online
    viagra doha – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 27, 2019 at 2:12 am


    Seriously tons of useful advice!

    buying viagra from canada does the va offer viagra
    buy generic viagra
    using viagra on females – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 27, 2019 at 3:06 am


    You actually expressed this very well.

    purchasing viagra in bali viagra falls off broadway play
    cheap viagra
    viagra nasal – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 27, 2019 at 3:58 am


    Nicely put, With thanks.

    viagra costs hentai viagra
    viagra for women
    viagra and its origins – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 27, 2019 at 4:50 am


    Incredible lots of valuable info.

    viagra sperm watermelon rind and viagra
    viagra generic
    risks generic brands viagra – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 27, 2019 at 5:42 am


    Excellent posts. Appreciate it!

    viagra home office photo viagra advice for consuming 2 tablets
    viagra for women
    viagra corporate citizenship – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 27, 2019 at 6:32 am


    You actually stated it really well.

    what if viagra stops working viagra nation times online
    viagra online
    viagra cheap india – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 28, 2019 at 7:40 pm


    Appreciate it. A lot of tips.

    can i break a viagra the effect of viagra
    generic viagra 100mg
    cialis viagra combo – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 28, 2019 at 8:31 pm


    Superb write ups, Many thanks.

    copy viagra side effects viagra pre and post
    buy viagra online
    side efects viagra – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 28, 2019 at 9:20 pm


    Many thanks, Numerous facts!

    como se suministra el viagra new alternative drug to viagra
    generic viagra 100mg
    viagra citalopram – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 28, 2019 at 10:09 pm


    You actually reported it terrifically!

    difference between levitra and viagra cocaine and viagra
    generic viagra 100mg
    risks of taking viagra – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 28, 2019 at 10:57 pm


    Really all kinds of good information.

    aortic abdominal aneurysm and viagra safety of viagra after heart attack
    viagra without a doctors prescription
    tom kaulitz viagra – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 28, 2019 at 11:47 pm


    You stated that effectively.

    legal 100 mg viagra super viagra overnight best price
    viagra for women
    viagra jokes jokes – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 29, 2019 at 12:37 am


    This is nicely said! !

    miller firm won viagra lawsuit viagra size change
    viagra 100mg
    viagra pil – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 29, 2019 at 1:27 am


    Wow plenty of great tips!

    viagra steroides $99 viagra free consultations now
    viagra 100mg
    free viagra without prescription – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 29, 2019 at 2:18 am


    Terrific data, Cheers!

    is viagra safe for women viagra resept
    buy generic viagra
    does viagra effect a woman’s libido – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 29, 2019 at 3:09 am


    Whoa lots of superb knowledge.

    generic viagra compare generic cialis pills how do i use viagra
    viagra pills
    viagra prescription costs – https://genericviagramsl.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 29, 2019 at 4:01 am


    Thank you, I like it.

    best price viagra in stores erotic stories gay viagra
    cheap viagra
    cialis viagra levitra – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 29, 2019 at 4:52 am


    Amazing a good deal of useful facts.

    buy viagra online without prescription viagra riddim mix
    generic viagra
    viagra dosing instructions – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 29, 2019 at 5:43 am


    Wonderful material, Thank you.

    free samply viagra cialic levita viagra orgasim
    generic viagra online
    tadalafil viagra – https://genericviagrantx.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

    AndrewSlula July 29, 2019 at 6:34 am


    Wow lots of good tips.

    should every man take viagra press releases coma viagra
    generic viagra 100mg
    how long can viagra last – https://genericviagrarcp.com

    DavidListe
    Terencequoge
    Victorboaby

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *