Who knows your customers and prospects better than you? Many businesses are sitting on a treasure trove of information and knowledge that customers are already searching for online. You see, your customers want YOU. They want your expertise, they want your advice and they want you to tell them why your product or service is […]
As a designer, I like to help companies begin with the right approach to building a website. Often a designer will create a wireframe or a mockup of a website to show to a client before they have even mapped out their concept or idea. This is where a Sitemap comes in handy. A Sitemap […]
There is so much effort that goes into a digital marketing campaign that when it comes time to ‘pull the trigger,’ if your website or landing page is not optimized, all of the effort could be wasted. This is why you need a website for marketing. I have run paid advertising campaigns that cost anywhere […]
A content marketing program begins with a content strategy. Easy enough, right? According to the Content Marketing Institute a content strategy manages content as a strategic asset across the entire organization. This happens to be my experience as well. If content is the fuel that drives customer engagement, then having an understanding of the “how” […]
Content Marketing is a great method to get your product or service found at a low cost of acquisition. A low cost of acquisition is the kicker for a winning marketing strategy in the early days. Most companies will find its first customers through traditional outbound sales and direct marketing. There is nothing wrong with […]
I consider myself to be an inbound marketer for sales teams. My greatest thrill in life aside from the nights when I can get a full 8-hrs of sleep is to help organizations transition from traditional outbound selling to inbound marketing. Inbound marketing is about earning leads instead of buying them. I can’t tell you […]
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