When hiring a marketing agency, it often feels like bigger should be better, so you commit tens of thousands of dollars to a large marketing agency, convincing yourself that you should Go Big or Go Home. Problem is, you didn’t really NEED a big agency and every time you pay your monthly retainer, you regret your decision.
You’re not alone. That’s what many companies do.
They’re seduced by an agency’s high-profile client list and so they put their trust (and their money) into the large agency. Problem is, after all of the impressive strategies, guidelines and marketing plans are delivered, companies find themselves lacking the tactical support they need. They’re no better off than when they started – only now they have even less money in their budget.
For many small businesses, it’s more important to generate leads and learn fast than it is to spend months planning to plan. Small businesses don’t have the same big budget as big brands. They need agile development and quick turnarounds.
If you’re trying to decide whether to go with a large, well-known agency or a smaller boutique agency, ask yourself these 5 questions before you make a decision you’ll regret:
1 – How much am I willing to spend each month?
Larger agencies can charge anywhere from $8000-$15,000 per month, whereas smaller agencies charge around $5000 per month.
2 – Do I need a long-term strategy or do I need tactical support?
You need both. However, some brands have shorter run rates than others. A startup, for example, is always operating on a 3 to 6 month run rate. Time is not on their side. While all companies need a strategy, not all need to plan 5 years out.
[Tweet “”Great things are done by a series of small things brought together. ” Vincent Van Gogh”]
3 – Do I just need support for my in-house marketing team?
Some companies confuse marketing teams with a team of marketers. Not everyone who works in marketing is a marketer. By definition, a marketer defines goods and services to be marketed. An inbound agency can help you identify what products or services should be marketed and to whom, also known as your buyer personas. A small boutique agency can work alongside in-house teams or as an outsourced marketing solution.
4 – Do I need an agency that’s flexible?
Smaller agencies aren’t stifled by a rigid corporate structure. They have the freedom to get creative and the enthusiasm to find the most compelling way to tell your story.
5 – Does the personal touch matter to me?
Without a doubt, one of the greatest benefits of going with a boutique agency is the level of intimacy and support they can offer. Instead of being one small cog in a big machine, a smaller agency gives you the opportunity to get to know the entire team, and for the team to get personally involved in developing your brand. That kind of deeper relationship fosters a personal investment in your brand from each and every member of the team.
At Smashdeck Marketing, we always use the word “we” when we’re talking about your brand. We do this because we want you to know that we’re invested in you, your reputation and success.
If you’d like to learn more about how a boutique inbound marketing agency can help you generate leads, contact us for a free consultation.