61% of business is now conducted on mobile phones, which means people are reading your content on the go. Content that’s easy to digest on mobile phones is more likely to get read.
Here are 4 quick tips on how to make your content mobile friendly:
Use Short, Strong Headlines
When you write headlines, think tweets. Make your headlines strong, clear, relevant and shareworthy. You can use teasers, but make sure your headlines aren’t so clever that the reader doesn’t get what the content is about.
[Tweet “8 out of 10 people read headlines. Only 2 out of 10 read the rest. @Copyblogger”]
Make Your Lede Interesting and Powerful
Forget the long, drawn-out narrative. You need to “hook” your audience with interesting content that will inspire them to read on – and you need to satisfy them every step of the way. Blogs with too much copy are tedious to read on mobile, so keep the language concise, informative and entertaining.
Use SubHeaders and Bullets
When you’re writing, think ‘easy to digest’. These days, busy people scan content for value. Bullet points and subheaders (like we’ve used in this blog) are a great way to make content easy to read by presenting the most important points in a clear way.
Make sure CTAs and Social Share Buttons Are Easy to Find
If you want your readers to take some sort of action from your content, make sure that action is clear and easy to execute. Calls to action shouldn’t be buried in the text where they’re are likely to be overlooked, and social buttons should be placed prominently on your site to make mobile sharing easy.
Mobile, combined with a day of floodly content – oops! Did you read that? Then we’ve made our point. If you need help with your content, visit us at Smashdeck Marketing for your free consultation.