About a year ago I started to wonder, what the heck am I doing in this freelance space? I love the idea of being a freelancer – work when I want, on the projects that I want. But then as my mind often does, it started to question my motives and the reason why I am still spending so much of my time building other people’s companies, instead of my own.
The rat race of the freelance world is the same as it is in the corporate world, just with less consistency in a paycheck, no health benefits, and instead of having one boss you have many. This rat race (at least for me) was one that seemingly had some upsides but lots of downsides. Worth noting: I deeply respect freelancing as a profession. An individual that can become a rockstar in their chosen field and charge lots of money for his/her service is hands down a very good place to be.
For me, I decided long ago that I just wanted to be a kick-ass marketer and screw specializing in email marketing, PPC or SEO. I know these fields well enough, mind you, but I don’t claim to be an expert. What I do know very well is lead generation. This is what I thrive in. If I am doing client work, I can’t spend my time on lead generation and vice versa. There was no “real” win and honestly I got burned-out.
Although my freelance consulting work has always been centered on lead generation marketing using inbound tactics, I decided to re-brand and create a compelling value proposition and also work in a team. Yes in a team! I need the collaboration that comes with working in teams. I work with teams as a consultant, but there is something to be said about working in a team. No company has ever scaled without building a team. I repeat, no company has ever scaled without building a team!
Smashdeck was hatched. Theresa Mills has been an integral part of this transition. She is Smashdeck’s Content Marketing Manager, and will head up content marketing efforts for the company and for clients. I will still focus on client work, but I will also be able to spend more time on business development and marketing for the company, with the addition of Jessica (our new marketing assistant) and Theresa.
[Tweet “Growth is never by mere chance; it is the result of forces working together. – James Cash Penney “]