Fast-Start ABM Pilot

Kickstart ABM in weeks not months.

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Steps

1
We’ll create an initial contact list of 1000 companies. We’ll help you pick the best ABM targets for your organization.
2
We’ll then launch an outbound call campaign to capture completed profile information for at least 250 of these companies.

Complete profiles include:

  • Competitor – we’ll isolate purchase history and pain points.
  • Technology Environment – are they investing, when, what is their budget, etc.
  • Purchase Intent – are prospects buying, is there intent to purchase in 6-12 months.
  • Trigger Events: what are the challenges causing them to consider new solutions.

We’ll have the Discovery calls to determine where you should spend your sales and marketing resources.

3
We will identify at least 100 ABM targets to focus your ABM marketing efforts. Whether your ABM approach is 1:1 or 1:many the more focused your ABM marketing the better the results.
4
Based on the insights we found in Step 2 we’ll book sales meetings for your team. On average you can expect 20+ high quality sales meetings from our efforts. What’s more your team will be better equipped to deliver a high quality sales call based on the insights we identify.
“Smashdeck did a great job laying out ABM and how we can approach things in Q1 with a best in class tech stack. It brought our sales & marketing teams together and we are excited to use this as a foundation to achieve our growth goals in 2019!”

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