Hilton Publishing Case Study
110 new sales qualified leads with a 12% lead to sale conversion rate
How Smashdeck helped HPC build its outbound sales process and add over $200 thousand in new potential sales pipeline.
110 new sales qualified leads with a 12% lead to sale conversion rate
How Smashdeck helped HPC build its outbound sales process and add over $200 thousand in new potential sales pipeline.
HPC is a leading specialized supplier of strategic service solutions that save their clients money in overlooked spend categories, and a publisher and distributor of books, e-books, journals and magazines for Healthcare organizations, K-12 schools, universities, and Fortune 500 corporations.
HPC did not have an established outbound sales process prior to engaging Smashdeck. They needed to reach Director and C-level executives at Hospitals and IDNs, which proved challenging without a system (or staff) to develop that pipeline.
Smashdeck came on board and started developing a process to drive interest among its offerings. Leads started coming in almost immediately, adding pipeline value from the start.
“The sales leads that Smashdeck delivers are new opportunities that we would not have had otherwise. We started seeing benefit almost on Day 1 of the engagement. It’s been a highly beneficial relationship, and we look forward to our continued partnership.”
Leads generated per month
Lead to sales conversion
Pipeline generated in 3 months
HPC now has a scalable sales process for its media management services. They can scale their sales pipeline with the knowledge that they will convert new sales qualified leads to revenue at 12%. They also saw a huge lift in their sales pipeline value, Smashdeck contributed over $200k within the first 3 months of the engagement.